Critical Mention

JANUARY 29, 2021

Influencers are successful because their contents seem authentic and personal; people feel they are being advised, as opposed to traditional marketing that tries to hard-sell products with false claims and promises. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 135

Brand Branding How To Radio 135

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. This is one of the ways digital PR can help, by achieving more authority, brand mentions, and sales through the distribution of online content you will be responsible for a higher chunk of the market.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. Until next time! Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. It can be leveraged for lead generation, brand reputation, and loyalty building. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

OCTOBER 7, 2020

The influence of the internet can make or break your reputation if you are not careful. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Awareness. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success. Until next time!

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

OCTOBER 16, 2019

Unbeknownst to organizations without access to sentiment analysis, not having access to such data can lead them down the route of publishing content that drives customers away from their product. Being able to study sentiment analysis gives businesses the chance to garner a comprehensive understanding of its reputation and audience type.

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 91

Community How To Marketing Data 91

Critical Mention

NOVEMBER 5, 2019

Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. Ads are a great way to close a deal and convince targeted consumers that your product is best for them.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B: B: SEO’s a subset of marketing. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Critical Mention

SEPTEMBER 3, 2019

This is a must because every organization should keep tabs on its positive, neutral and negative mentions to make sure that its reputation is kept afloat. It’s a top practice to share gathered broadcast media coverage from TV, radio, online news and social media industries alike. Track Earned Media in Real Time. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? She is heavily followed by fans across the world with 12.2 View this post on Instagram.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention. SCHEDULE A DEMO.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

OCTOBER 18, 2019

Plus, solidifying your brand’s message shows social media users that your organization is legitimate and credible because it cares about its reputation across all social platforms. . Once you’ve established your brand across social media, you’re ready to move onto content generation. Craft Creative Social Posts. Until next time!

SEO 80

SEO Social Media Strategy Media 80

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Without a doubt it’s online reputation. Is content really still king and if so which type?

Interviews 28

Interviews SEO Banking Radio 28

Stuart Bruce

OCTOBER 30, 2014

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. But many companies jumping on the content marketing band wagon get it spectacularly wrong. Public relations is about reputation – the result of what you do, what you say and what others say about you.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. ” I’ve been surprised by how similar content marketing is to journalism. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far.

Media 112

Media Journalism Report Video 112