Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 60

Media Marketing Analytics Television 60

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication?

Strategy 78

Strategy Media Storytelling Pinterest 78

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. News reporting is going to be around a long time.

Company 111

Company Media Journalism Report 111

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 119

Software Case Study Advertising Advertising 119

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I was a print journalist for a dozen years, then made the leap into digital in the late 90s. s clients and advertisers. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85