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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals. content marketing (64%).

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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Public Relations Society of America (PRSA) International Conference. Content Marketing World.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege?

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The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine).

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news.

10 techniques for using IGTV in marketing and PR

PR Daily

FREE DOWNLOAD: How to create content that converts leads into sales ]. Since the brand launched, Fenty Beauty PR and marketing pros have made customers feel confident in purchasing the company’s products by providing detailed videos on how to use its makeup. Repurpose content.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. That’s not to say that content marketing does not. Layoffs. Buyouts. Closings.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

After McDonald’s social media team refused to take the bait, Wendy’s tweeted a savage response: Yeah, we wouldn't wake up for your breakfast either. RELATED: Join us for our Leadership and Executive Communications Conference ].

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Strunk and White: Parentheses and misused phrases

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. One shy reader who gives his name only as Bob frets that social media and the lack of grammar education have made clear prose a lost art.

Ragan Training makes it easy to offer new ideas

PR Daily

Brand journalism. Social media. Public relations and marketing. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & Editing

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Please take five minutes to let us know about your content preferences and needs, and we will enter you in a drawing to win one of three $100 Visa gift cards. billion in “content acquisition” costs—almost 57% of the reported revenue.

Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

PR Daily

The toilet paper’s social media team is having fun with the marketing moves: It’s 2020 – what better way to celebrate a double deuce decade than with a bathroom upgrade?? How are you using your leaders to create compelling content in 2020?

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Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

However, Kraft Heinz’s social media team also attempted to retweet memes of the new mascot from three additional accounts it had created roughly four months prior. Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady?

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? Related reading: Quora confirms data breach for 100 million users. They’ll be announced by year-end and come alongside a slashed marketing budget.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. So Cisco used its brand journalism newsroom to feature its technological contribution to the futuristic marketplace.

How colors can shape and shade perceptions about your business

PR Daily

Savvy marketers know that color can influence emotions, actions and perceptions. RELATED: Senior-level comms pros, join your peers for a brand journalism deep-dive discussion ]. Dana Lambert is associate creative director at Motion , an integrated marketing agency.

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more. Related reading: Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter.

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30 jobs in the PR and marketing world

PR Daily

and the job losses have been catastrophic for some legacy media outlets. However, one media sector has shown repeated growth over the last 10 years: Digital publishers. Some say that these talented storytellers have all the right tools for finding success in corporate communications.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). 2) Truly study the media.

Survey 379

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

PR Daily

Planters’ parent company has suspended social media ads promoting its Super Bowl ad teaser following a helicopter crash that killed the National Basketball Association star and eight others aboard. ” Other brand managers have held back marketing messages, too.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. The piece is the latest in our “How We Did It” series, in partnership with the Institute of Public Relations.

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Epstein puff pieces put focus on PR and pay-to-play publishing

PR Daily

The answer reveals the complex web behind many digital publications in today’s media landscape, as well as the threat posed to the PR profession by unscrupulous practices. RELATED: Earn recognition for your incredible comms efforts ]. If your content is sponsored, make sure you say so.

Is earned media on the way out?

PR Daily

Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind. Earned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the value of earned media, but others argue PR must adapt to the inevitable. Far fewer (14%) ranked earned media high. Lines blur between earned, paid and owned media.

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LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Both acquisitions are part of business and marketing strategies meant to appeal to millennials and Generation Z consumers, especially as more people buy online and turn to smaller startup apps to conduct financial business.

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Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal. Related reading: Google clamps down on political debate at work.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Brand journalism continues to rise with communicators looking to break through the noise of a crowded digital media landscape. That means PR pros, employee communications pros, corporate communicators and more must become skilled storytellers.

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. It’s harder to know who is [the] media and who isn’t. Study the media.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more. It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results.

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Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Related reading: Why you should talk to your employees first in a crisis.

Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)

PR Daily

Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more. Good morning, PR pros: Coca-Cola is reprising the chief marketing officer, a role the company hasn’t had since 2017.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Public Relations