Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. Some of this shift has been driven by a competitive job market, as well as new expectations from the emerging workforce.

Marketing 78

Marketing Employee Trends Study 78

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. Data analyst.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

JUNE 24, 2018

Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. My workday extends far beyond a 9-5. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

The Hoffman Agency

JUNE 4, 2019

And public relations agencies have been forced to rethink the way they work with their partners and clients to help them find the best way to generate and proliferate their content. There are many layers of storytelling, but it is so much more than just writing content.

Media 34

Media Content Marketing Company Agency 34

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. When employees are informed, this leads to trust.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). Media relations is ever more challenging.

Survey 176

Survey Marketing B2B Study 176

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Boy, was it overwhelming. Follow her @staceylamiller.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 120

Survey Measurement Public Affairs Storytelling 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights.

Video 87

Video Publicity Marketing Analytics 87

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 28, 2022

Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from the firm’s last report which put the market at $4.8 Effective storytelling improves valuations.

B2B 117

B2B Marketing Survey Software 117

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. 1) Starbucks : With 19,555 stores in 58 countries, Starbucks generates a ton of media interest every day. It''s recipes bring the content to life and may be more of a cookbook than a content pool.

Engineering 72

Engineering Pinterest Banking Video 72

Sword and the Script

DECEMBER 18, 2018

Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. >>>Also see: Is Media Relations Getting Harder? 4) Has digital blurred the lines between PR and marketing, or even, PR and editorial? We joked about it!

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169