Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

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Content Marketing B2B Study Marketing 106

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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Content Marketing Strategy Marketing Engineering 120

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

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Content Marketing Marketing Social Media Video 62

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

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Writing Blogging Newspapers Travel 100

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process.

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How To Guidelines Writing Pitching 96

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

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How To Guidelines Content Marketing Video 177

PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. All too often we tend to overcomplicate things when it comes to marketing copy. Offer Your Readers Educational Content.

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Writing Education Tools Resources 97

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

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Agency Strategy Communications How To 195

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? What is your role?

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Pitching How To Skype Video 69

Cision

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). But it took a while to attract the right kinds of guest bloggers. Limit the Topics You Want Covered.

Blogging 159

Blogging How To Guidelines Social Media 159

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

AUGUST 3, 2016

We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand. It’s far from a secret that bloggers work with brands in a variety of ways, but it’s still a less popular option than pitching journalists, and I think that’s plain silly. That’s the blogger.

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How To Pitching Content Marketing Course 120

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Your goal when pitching should be to bring value to the reader.

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Publicity Marketing Pitching Google 100

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Avoids the 24-hour news cycle: These are also evergreen posts.

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Survey How To Reddit Pitching 90

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch?

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Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. In fact, over 65% of journalists believe audience metrics have changed how they evaluate stories, too. Journalists are looking to PR professionals for content. Start writing press releases journalists want to publish with these tips today.

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Writing Content Marketing Infographics Video 52

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Proactively pitch to journalists who cover your industry or area. Priscilla is the marketing coordinator for Critical Mention.

Brand 103

Brand Branding How To Media 103

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Provide value to your readers and keep the sales pitches to a minimum. Marketing Coordinator. Blogging Content Marketing Metrics blogging building audience' Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

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Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

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Community How To Marketing Data 90

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. Art or Science: Creative Marketing and PR.

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Pitching Infographics SEO Creativity 60

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 2) Words matter in marketing strategies.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

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Survey Marketing B2B Study 174

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Even the best written piece of content will fail if the subject matter isn’t important to your audience. How to avoid choosing the wrong topic. How to align search intent. How to align search intent.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

JANUARY 14, 2017

Trust Economy: Summaries to 4 Content Marketing Studies. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now.

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B2B Pitching Survey Study 60

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” theNewsWorthy Say hello to your new favorite morning tradition.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor.

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Media Relations Media Training Pitching 146

PR Fuel

AUGUST 5, 2021

With this guide, you can learn how to produce a press release publications will want to publish. You’ll need a strong email subject line, pitch email, and headline. Write your headline as if you’re speaking with your target audience. As you continue writing, you can include less important information.

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Guidelines Writing Examples Content Marketing 105

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

Cision

DECEMBER 23, 2015

Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. You’ve Expanded Your Skills.

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Employee Pitching Writing Content Marketing 120

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75