Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Head of marketing breaks the tie.

Marketing 86

Marketing Guidelines Social Media Conference 86

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Simply type in a prompt and it will provide you with useful insight, data , full written content, and innovative content and design ideas. Don’t neglect brand guidelines.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

OCTOBER 9, 2019

Though keep in mind, there are guidelines as to how many times one should post to their social channels. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 93

SEO Strategy Google Engineering 93

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. Hiring a press release writer can help you identify your specific marketing goals.

SEO 76

SEO Writing Engineering Product Launch 76

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. The landing pages report can tell you how much traffic comes to each page or item of content.

Measurement 154

Measurement How To Guidelines Analytics 154

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your product’s name if you’re marketing it or promoting it.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Internal links should contain related content to the page site visitors are initially on. Write a Compelling Meta Description. Drew Rosenfeld Director of Marketing, Critical Mention. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. According to Fred Garcia, head of Logos Consulting Group, companies need to write their responses in advance. So, as a PR pro, how do you even begin to combat this phenomenon?

Crisis 94

Crisis Guidelines Social Media Reputation 94

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. You need to follow Google’s quality guidelines.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. You need to follow Google’s quality guidelines.

Mobile 100

Mobile Google SEO Web 100

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Depending on your resources and experience, Adobe Lightroom is one of the strongest image processing software tools on the market. Fill the frame. currentlyreading.

Instagram 109

Instagram How To Mobile Community 109

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Depending on your resources and experience, Adobe Lightroom is one of the strongest image processing software tools on the market. Fill the frame. About Jim Dougherty.

Instagram 69

Instagram How To Mobile Community 69

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

DECEMBER 14, 2016

One of the biggest selling points of digital/social marketing is that it can be measured. The content you push to your employees (outputs) is in your control. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. Write your headline as if you’re speaking with your target audience. A Singular Purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Burrelles Fresh Ideas

MARCH 12, 2024

Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Your audience finds your content in many ways, but one of the main ones is through search.

Google 113

Google Guidelines Web B2C 113

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. It’s not enough to learn how to write a press release, though. Our company will write, edit, and distribute the press release for you. Read Their Guidelines. Write a Submission Email.

Guidelines 93

Guidelines SEO Social Media Engineering 93

The Proactive Report

APRIL 6, 2021

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc. Some companies have a set of infographics that are used in their promo pieces and marketing items.

Web 182

Web Guidelines Infographics Brand 182