Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

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Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

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How To Guidelines Content Marketing Video 177

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

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Content Marketing Pitching How To Marketing 86

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Turn HARO Into a Content Marketing Machine Not all of your pitches are going to be accepted, but don’t let the content go to waste.

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Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

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Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Visual Content Impacts Your Performance. Create more visual content. Better understand efficacy.

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How To Storytelling B2C Measurement 282

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

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The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

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Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. Tech PR pros in particular should also consider how to simplify a lot of the complex, jargon-filled content that fills so many websites.

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SEO Reputation Local Consumer 339

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? There is a flood of content published every day. See the checklist here>> 2.

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Measurement How To Guidelines Analytics 154

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

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Content Marketing Measurement Marketing SEO 76

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

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Strategy How To SEO Engineering 257

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers. ranking components.

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Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. Google Trends.

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MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

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Content Marketing Marketing Energy Internal 62

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

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Content Marketing Marketing System Reputation 52

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? What if there were a way, if not to predict the future, to at least have an early warning system about what content you should promote? Open up Google Analytics.

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Analytics Google How To System 60

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

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Content Marketing How To Insurance Insurance 120

PR 20/20

OCTOBER 14, 2016

“SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. UX metrics.

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SEO Content Marketing Strategy How To 40

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me?

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Content Marketing Marketing How To Leadership 40

Inbound PR

APRIL 3, 2018

If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information? Well, Google now processes over 90,000 search requests per second.

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Content Marketing Engineering How To Strategy 50

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? You can use social media platforms, Google, LinkedIn, and online directories to build your list. Expand Your Reach: How to Distribute Press Release Materials.

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How To Guidelines Writing Pitching 104

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

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Community How To Marketing Data 91

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

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Content Marketing Marketing Ethics Advertising 60

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Marketing Coordinator. The post How to Build An Audience for Your New Blog appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Tori Sabourin.

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Blogging How To SEO Analytics 161

Marketwired

FEBRUARY 26, 2016

We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. For example, in 2011 Google created Panda, its content algorithm. Now (as of 2016) Panda is integrated into Hummingbird, Google’s core algorithm.

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Trends How To SEO Google 105

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

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Content Marketing Measurement Marketing Analytics 60

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have.

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How To Tools SEO System 308

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. New content systems. Media outlets. Consider Your SEO Strategy.

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How To SEO Engineering System 52

PR 20/20

JANUARY 17, 2023

A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. But let's take a few steps back.

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Strategy How To Technology B2B 52

PR 20/20

JANUARY 6, 2023

Some include: Google Search Console. The top keywords you discover can then be used as direction for the type of content you should be creating. You can also add these keywords to your existing website content to help boost its search engine ranking. But how can you get started? Answer the Public.

Engineering 86

Engineering SEO How To Resources 86

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. How does your brand’s 2017 strategy look? Before you give content final approval, take another look at what visuals you’re including, especially for blog posts and social media.

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Strategy How To Content Marketing Mobile 120

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists. Change the tone.

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Publicity Marketing Pitching Google 100

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

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