Cision

APRIL 29, 2016

So, double up on your content marketing efforts. Research published in the Journal of Applied Social Psychology that observed the increase in tips servers received by giving their patrons mints found that when they personalized the delivery, tips increased 21 percent. Be Ethical, and Make this Known.

Publicity 120

Publicity Mobile Ethics Social Media 120

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Then in 2010, he co-founded Contently to help brands produce audience building content.

Airlines 100

Airlines Viral Sports Ethics 100

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

OCTOBER 17, 2017

Some lawyers’ marketing should be illegal, but we needn’t go down that road. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. This is the main distinction between legal marketing and the rest of the marketing world.

Marketing 68

Marketing Ethics Interviews Meeting 68

Flatiron Communications

MAY 20, 2015

Q11) Are these the best of times or worst of times for journalists and journalism? Q14) In journalism, what does TLDR stand for? Q15) What’s all the hype with “content marketing?” Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5). A10) Buzzfeed.

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

APRIL 2, 2019

For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Image credit: Unsplash.

Agency 93

Agency Trends Marketing Survey 93

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Sentiment around these questions suggests judicious use is well-advised.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. This post isn’t about writing a media pitch because we’ve already done that.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Free markets demand a free press. Annemaria Nicholson is the Director of Content Marketing at Cision. About Annemaria Nicholson.

Brand 55

Brand Branding Government Ethics 55

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28