Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). By 2014 it was obvious that video was the rising star of content marketing.

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements.

Company 84

Company Brand Branding How To 84

Sword and the Script

MAY 13, 2017

There’s also a reputational risk for a brand that turns over a high volume of influencers in a short amount of time. 3) Measuring an influencer marketing program. Also see: Revenue Attribution and Proving Value in Marketing [UML]. Also see: Influencer Relations: Magic Middle vs. the A-List. Give our services a try.

Strategy 75

Strategy Marketing Measurement B2B 75

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? More than just covering the expense of the conference, marketing was seeking to profit from it.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

JUNE 30, 2020

Marketing is more inclined to use its headcount to fill other marketing roles, and so the communicator gets stretched thin trying to support everything: marcom, media relations, content marketing, analyst relations, investor relations, social media, event marketing, HR marketing , channel marketing, and internal communications.

Report 116

Report Publicity Survey B2B 116

Cision

JULY 13, 2015

While working as a CMO, he earned a reputation for cultivating social media relationships to optimize his marketing outreach. We have to move beyond simple sales and marketing and realize that relationships are the new currency and return on relationship will enhance all your personal and business efforts.” Overdeliver.

Writing 120

Writing Social Media Community Course 120

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.

Enterprise 28

Enterprise Financial Journalism Report 28

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. Embrace change and try to stay positive.”

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market. This is where you will require a CMS.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. This is very effective for businesses with vertical market strategies. Need Help with PR, Content or Social Media? But not for long.

Insurance 66

Insurance Insurance B2B Corporate 66

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. In an increasing personalized marketing arena, data-driven PR stories can help create relevant content for highly targeted prospects.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. Is there anything you’ve been surprised by in your transition?

Media 112

Media Journalism Report Video 112

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". Gonna email my boss now."). As I''ve often observed, there is no hand yet imagined that our industry will not overplay. This will not change.

Advertising 54

Advertising Advertising Community Social Media 54

Flatiron Communications

MAY 2, 2017

Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. TechCalendar.

Tools 125

Tools Analytics Software B2C 125