Content Marketing Enterprise Leadership Reputation 
Sword and the Script
APRIL 20, 2021
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. More than a proactive partner: an extension of your marketing and PR team. I didn’t pitch it.
Flack's Revenge
NOVEMBER 29, 2017
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.
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Flatiron Communications
OCTOBER 29, 2014
During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.
Cision
JULY 13, 2015
Lisa Petrilli is an accomplished CMO, executive and author of The Introverts Guide to Success in Business and Leadership. While working as a CMO, he earned a reputation for cultivating social media relationships to optimize his marketing outreach. It’s okay to be anxious (but get over it). Invest in relationships.
Flatiron Communications
OCTOBER 29, 2014
During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.
Sword and the Script
DECEMBER 20, 2022
Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.
ImPRessions - Crenshaw Communications
MARCH 22, 2017
An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. A stronger way to reap influence over the long term is through the insights and opinions of tastemakers in relevant sectors.
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