Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Critical Mention

JUNE 22, 2017

You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Music lovers were using online sharing services to download music for free, without paying the publishers. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Music lovers were using online sharing services to download music for free, without paying the publishers. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60

Film Print Creativity Internal 60

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. To find out what content blend your audience likes, you’ll need to measure your marketing efforts to determine how you’re doing.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Beyond PR

AUGUST 25, 2016

The publishing industry is the established market that Amazon looked to grow its enduring franchise. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Nobody will watch.” ” So tell your story!

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

Beyond PR

JUNE 14, 2016

Let’s say that during customer training sessions for new financial advisor software, trainers are hearing more and more questions about how to use social channels to communicate with investors. Conversely, insights from that same brand’s content marketing program can help its customer training team.

How To 40

How To Marketing Training Product Launch 40

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. I believe all signs suggest the future of marketing looks more like public relations.

Agency 94

Agency Trends Marketing Survey 94

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 111

YouTube Instagram Ethics Film 111

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

JUNE 13, 2017

So you’ll need to be upfront, taking care to maintain their trust by placing your company name prominently in the headline and body content. Full-Text Syndication : republishes the original content in its entirety with a disclaimer linking back to the original version on your owned media channels. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

PR 20/20

NOVEMBER 4, 2016

How would I build an entirely new financial model and productize a service business? As I wrote in The Marketing Agency Blueprint , the guiding principle was that prices had to be value based, meaning they were to be determined based on perceived and actual value rather than the number of billable hours something takes to complete.

Agency 40

Agency Marketing Software Resources 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Business Wire is a resource for digital PR teams in the financial space. PRWeb is the cheaper alternative to PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Business Wire is a resource for digital PR teams in the financial space. PRWeb is the cheaper alternative to PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120