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Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership.

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PR Professional’s Guide to Content Marketing

5W PR

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. Context conscious content.

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Things You’ll Need Before Building a New Website

The Proactive Report

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc. Some companies have a set of icons that they use on all their documents or brochures etc. Logo Files. The most important is the logo. versions and png.

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How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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5 Key Takeaways from Content Marketing World

prTini

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.