The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. If you already have it, learn to read the reports so you can get the data you need. Then start making changes based on valid data and get start to get real value from your website. Need help? .

Tools 113

Tools Analytics Google Web 113

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. I especially welcome studies and pieces with data that you’ve used your own product to produce.

Trends 60

Trends Media Report Technology 60

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land. PR Tech Sum] appeared first on Sword and the Script.

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

MAY 2, 2024

And that was probably the most interesting piece of content I’ve read lately. SEOs who have You know, I’ve been in the affiliate space, for example, but Glenn put some really great data behind it. And that would be my favorite piece of content I’ve read lately. Nothing surprising to us.

Internal 62

Internal International Insurance Insurance 62

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building.

Tools 71

Tools SEO Analysis Google 71

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Not only that, but a machine simply cannot replace the human experience.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Content discovery allows people to find information that is highly relevant and personalized. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Content discovery allows people to find information that is highly relevant and personalized. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. you can benefit a lot.

How To 40

How To Engineering Content Marketing Advertising 40