PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. Beautiful.AI See for yourself.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. And in B2B marketing it already does. How is technology being used in public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Until next time! Jolie Shapiro.

Writing 63

Writing Content Marketing Tools Customer Service 63

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Landis PR

MARCH 14, 2022

If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

JANUARY 27, 2016

Every dimple, carved line, and swoop of a tool mattered. Sometimes it’s the tiniest of things, or even something that looks tiny on a surface level, but is enormously complex on the back end, an iceberg most never realize even exists: A Facebook page response to a complaining or frustrated customer. The end result?

Customer Service 40

Customer Service Reputation Energy SEO 40

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. 2 Target the specific areas on your profile that spotlight your career marketability.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog. GTMetrix. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service.

Social Media 0

Social Media Marketing Media Customer Service 0

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. (

Agency 100

Agency Survey Customer Service Engineering 100

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. All of the above?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

OCTOBER 5, 2017

Up front, they’ll need to understand that marketing and IT spending need to change because inbound marketing typically requires: New talent with a new skillset. New software for marketing automation and other tech tools. >>> >>> Related resource 6 Ways to Win Executive Buy-In for Inbound Marketing.

Marketing 45

Marketing Engineering Resources Consumer 45

Waxing UnLyrical

JULY 1, 2015

Although you may have thought otherwise, social media is not limited to Facebook or Twitter. billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else? However, you shouldn’t be ignoring major platforms such as Facebook and Twitter. But with 1.44

Social Media 40

Social Media Media Wikipedia Small Business 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Google Analytics is a must-use tool for tracking metrics.

Measurement 100

Measurement Analytics Google SEO 100

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Facebook will be used more as a mass marketing tool, like a television station. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93