Content Marketing Creativity Technology White Paper 
Cision
SEPTEMBER 10, 2015
What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing.
Deirdre Breakenridge
MAY 13, 2019
Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Albane Flamant, Marketing Manager, US, Talkwalker.
Sword and the Script
OCTOBER 27, 2015
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.
Cision
NOVEMBER 19, 2015
Go outside-the-box with your content marketing. Get our free white paper today! Businesses should embrace live streaming technology while proceeding with caution, understanding the risks and rewards – and create a clear game plan before going live. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).
Cision
NOVEMBER 10, 2015
As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.
Sword and the Script
OCTOBER 22, 2019
16% on marketing analytics. I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. 2) Flip you spend from tier 1 to tier 2 analysts.
Beyond PR
MARCH 6, 2018
Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.
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