Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 103

Survey Marketing B2B Content Marketing 103

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. It’s not that I’m out of touch. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tech-weary and bot-wary people are hungry for true human connection. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. A good place to start is with your own content.

Survey 101

Survey Report Media B2B 101

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? Smaller newsrooms are covering a far wider reach of topics. Is your plan holistic?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 30, 2017

3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 10, 2019

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s content marketing (64%).

Survey 97

Survey Media Relations Corporate Communications 97

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 68

Marketing Content Marketing Sports B2C 68

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Occasionally it inspires me to explore an idea more closely, like this one: In Content Marketing, Marketers Might be Losing Their Way.

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. On distraction-fighting habits) Writing my goals in my journal daily. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. The Wall Street Journal calls him a top influencer on the web.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 7, 2016

Corporate marketing types shouldn’t take the latter statistics too hard. This is because every few years’ big business push marketing assets down to divisions. Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again.

Survey 60

Survey Marketing B2B Infographics 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120