Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Especially given technology like “spoofing”—in which an organization can trick caller ID to show a number other than its actual phone number, and even indicating a false location—consumer trust is taking a hit. Consumer Reports found that 70% of people no longer answer calls they don’t recognize.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

I realize, to an extent, that since so many stories are shared and consumed on social these days that the source is often minimized, but to say the source doesn’t matter. Who wants to get their news from a wireless service provider? Content Strategy Corporate Blogging brand journalism brand journalism cisco brand journalism coca-cola brand journalism intel brand journalism verizon content strategy


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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time. The following article originally appeared on the AirPR blog. .

How and why PR pros should take the lead on CSR

PR Daily

Consumers and business leaders are demanding that corporations contribute more to society. So are millennials, who are emerging as the largest segment of the modern workforce, as well as a formidable consumer bloc. Corporate communicators can lead the way in advocating and promoting their organization’s contribution to society. It manages more than $6 trillion in investments and has significant influence over corporate board selections.

FDA authorizes vaccine booster for immunocompromised, 2020 Census data highlights American diversity, and McDonald’s responds to diaper mask lawsuit

PR Daily

As businesses are forced to adapt to the changing consumer habits of a world in flux, Taco Bell’s announcement serves as a reminder to communicate how your innovations and new developments put customers and external stakeholders first.

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7 sins of startup marketing

PR Daily

Among core corporate functions, such as sales, operations and human resources, marketing has the most variance. Many startups begin by selling direct-to-consumer and then evolve to selling through channel partners through a mixed model.

Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. Consumers care about privacy and should have a say in how their personal information is used, especially when it comes to who knows what they’re doing online,” FCC enforcement bureau chief Travis LeBlanc said in a press release. This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate.”.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative.

Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

PR Daily

Bubby’s Baked fills a big hole in the edibles market that cannabis consumers crave—high-quality, delicious baked goods that stay moist and chewy,” said MariMed CPO and SVP of sales Ryan Crandall. Corporations unite to combat bias in AI hiring tools.

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Announcing the finalists for the 2015 Media Relations Awards

PR Daily

The Kendal Corporation, Deepening the Conversation on Aging. Educating Consumers About Personal Finance. Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: XYZ Corporation Shares the Very Best Family Travel Destinations of the Summer and Tips for Traveling with Children. Headline Before: The Ten Best Places to Eat for Less Than Ten Dollars in Los Angeles According to XYZ Corporation.

Verizon apologizes for throttling California firefighters’ data

PR Daily

The revelations are part of the ongoing legal battle over net neutrality—laws and regulations regarding how consumers should pay for internet access. This customer purchased a government contract plan for a high-speed wireless data allotment at a set monthly cost. Others have called for net neutrality: No, wireless carriers were still allowed to throttle prior to overturning the common carrier rules.

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Behind the Headlines With Sophie Raine


Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. We understand how to deliver both corporate and consumer PR coverage through the most relevant channels – deploying a “through-the-paper” philosophy that’s designed to create maximum impact for brands. If your PR strategy looks the same as your competitors, progress will be a challenge.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”.

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more. Musk tweeted that consumers placed more than 200,000 orders for the vehicle, all made without any additional PR or marketing messages.

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. Many things are said to make the world go around.

How to Improve Your Social Media Targeting


Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.).

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This data is now wirelessly transmitted back to the car manufacturer.

Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’

PR Daily

As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities. With more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon brings clear synergies to the table. Mayer wasn’t the only executive to paint a rosy picture with corporate lingo.

How PR pros should put data and tech to work

PR Daily

In order to raise the profile of the public relations function within the organization to elevate the success of the enterprise and advance the profession, corporate communicators must harness the advantages that business knowledge, technology, and data sciences provide.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. Much corporate marketing and public relations remains focused on the organisation rather than the intended public.

Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and offers the chance to ‘live under a rock’

PR Daily

Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more. The moves are meant to stand out from the crowd and entice consumers—especially millennial and Gen Z consumers—to McDonald’s drive-thrus. They can also provide insight into consumers’ fears and behaviors that are driving them to shop more online while they stay at home.

Huawei fighting security-risk designation with legal moves, public appeals

PR Daily

The request for summary judgment could expedite an outcome without the costs and time of a full trial, including avoiding handing over sensitive corporate information during the discovery process. consumers, arguing that the government’s policies will affect some U.S. The New York Times continued: In the news conference on Wednesday, Huawei also argued that growing limits on American purchases of Huawei equipment hurt American consumers.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica. Alizila” —Alibaba Group’s Corporate News Hub and Go-to Resource for China Market Insights, Alibaba Group. Saint-Gobain HQ Occupant Comfort Study Results Campaign, Brownstein Group and Saint-Gobain Corporation. INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics. org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and

Wells Fargo criticized for diversity comments, Ralph Lauren to cut 15% of its workforce, and Bumble Bee Seafoods responds to Trump

PR Daily

Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more. Twitter users were quick to call out the executive’s remarks and encourage consumers to close their accounts.