Robocalls’ downside: The deluge is washing away consumer trust
JUNE 6, 2019
However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Especially given technology like “spoofing”—in which an organization can trick caller ID to show a number other than its actual phone number, and even indicating a false location—consumer trust is taking a hit. Consumer Reports found that 70% of people no longer answer calls they don’t recognize.