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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Device -> (Mobile operating system, Wireless carrier, Connection type).

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Here, we take a look at some of our, and the UK’s media, favourites. Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. million views.

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Behind the Headlines With Sophie Raine

Cision

Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. I desperately wanted to break into the media industry once I’d graduated so I took a job as a secretary at OK! What drew you to the PR industry?

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