Remove Consumer Remove Creativity Remove Media Remove Wireless
article thumbnail

Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

article thumbnail

She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Here, we take a look at some of our, and the UK’s media, favourites. Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. million views.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Headlines With Sophie Raine

Cision

Use your creativity. Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. I desperately wanted to break into the media industry once I’d graduated so I took a job as a secretary at OK!

Wireless 120
article thumbnail

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185
article thumbnail

2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! After an aggressive media relations push, we began to pick up traction in the local market. Client: Blink.

Print 60
article thumbnail

Traveler Expectations for In-Flight Technology

Cision

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. As technology offerings continue to advance, consumers expectations will also evolve. million people traveling daily.

Travel 120
article thumbnail

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.