The Worst PR Advice We’ve Ever Heard
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.
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