Remove Consumer Remove Infographics Remove Measurement Remove Pitching
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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Thoroughly understand the audience before you pitch or write. Focus on writing quality – even in the pitch.

Writing 203
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Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: PR Measurement ).

Survey 178
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Behind the Headlines with Kristin Daher

Cision

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. I discovered.

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Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. For our newest findings, check out the State of the Media 2016 Report! So how can you stay on the cutting edge of the news industry?

Trends 120
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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176