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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Grant cleared each of those moral hurdles.

Ethics 94
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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 83
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ICON 2023 Q&A: ESPN’s Amanda Brooks on Finding the Human Element in Stories

PRSay

14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” And to me, it was ethics.

Sports 78
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Blowing smoke

Stephen Waddington

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. Journalist Matthew Chapman reports on BAT’s use of paid influencers on Instagram and TikTok, and sponsorship of music and sporting events including an e-sports tournament streamed on YouTube.

Ethics 87
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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion.

Corporate 198
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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Given those credentials, I was somewhat surprised that in their initial responses, neither expressed absolute objection to celebrities endorsing financial products: Hein: “An ethically run business could see benefit from getting their message/product out through the use of celebrity endorsements, and I have no issue with that.”