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Finding the Story in Your Product Launch

ReimaginePR

What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. Unfortunately, it’s the one consumers tune out the most these days.

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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

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Trending Sources

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5 Digital Trends We Are Seeing

5W PR

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. and reply option to the pages that companies can use to share events.

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What journalists need from PR pitches

Presspage

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Isn’t this more time-consuming? Personalize your PR pitches. But chances are it pays off.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Many organizations already add video to their press releases to support product launches, events and executive announcements. And how ScribbleLive used a Media Snippet to support a product launch: ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution. Now is the time. Syndication with video.

Video 96
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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70
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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.