Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. The startling results: less than 2 out of 10 (19%) of moms surveyed say they have had a meaningful interaction with a brand on social media. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Customer service? Content downloads. Social reach.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

APRIL 19, 2018

Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why. Download our free guide, How to Succeed With Influencer Marketing! Now, it might work, but usually, it doesn’t, unless you have a really, really broad audience for your goods and services.

Video 63

Video Marketing Creativity Consumer 63

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Multimedia attachments. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Share the right content on the right social media network. Offer consumable content …. Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences.

Measurement 40

Measurement Reputation Brand Branding 40

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. Contact downloaders. Social followers. Lost opportunities / past customers. Media contacts. How do they consume information?

Marketing 40

Marketing Comparison Internal International 40

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. Content marketing? Influence marketing?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

SEPTEMBER 19, 2017

Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter. A CTA button funnels visitors to a landing page with a strategic offering or download. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

PR Fuel

NOVEMBER 27, 2018

Imagine you’re having kind of a crummy Monday – you spilled coffee on your favorite tie, traffic was awful, you forgot to download new episodes of your favorite podcast, and there was only one-half of a boring pancake donut at the weekly meeting. The customers were simply excited about something and they shared it. Twitter Feeds.

Survey 45

Survey Company Customer Service Small Business 45

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Consumers and members of the media like to know who they are doing business with. Background Information.

Web 40

Web Pitching Local Report 40

Contently - Strategy

FEBRUARY 1, 2019

The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real. What do all those services have in common? Habitual users of social media know that each social network calls for a different tone. They downloaded Snapchat in 5th grade.

YouTube 111

YouTube Instagram Ethics Film 111