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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

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4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. People felt duped by the government, Wall Street, corporations, and the media. No one was safe from consumer skepticism as we entered the post-trust era (PTE).

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Book Review: Communicate in a Crisis

Wadds Inc.

The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management.

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