Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I recently participated on a tech committee to help construct a survey for educators.

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Skype Industry Storytelling Interviews 150

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot The Javits Center has 4,000-5,000 construction workers. I’ve been writing it every workday, and I’m still doing it a year later.

Crisis 86

Crisis Employee Trade Shows Local 86

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. Therefore, we must learn how to become resilient. In a wide ranging conversation we discuss the potential of public relations to contribute to organisations and what makes a good public relations practitioner.

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Meeting Ethics Storytelling Publicity 98

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Here’s an example.

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Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

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Measurement How To Analytics Customer Service 40

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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Ethics How To Training Employee 77

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

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Leadership Employee Airlines Construction 55

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Here’s an example.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. How To Create Knowledge Is that what clear thinking is all about? Constructivism.

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eBook Analysis System Data 52

PR Matters

JANUARY 12, 2018

each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Do Be: The best communicator you can be, in all your efforts – both speaking and writing. It means avoiding the unnecessarily complex and convoluted in what you write and say.

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Reputation Construction Writing Communications 133

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Constructing your dashboards. HubSpot), and/or CRMs (e.g. Salesforce).

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Report How To Marketing Analytics 52

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Rather than imposing a definition of “God,&# the author explains her construct. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

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Measurement Tourism Creativity Blogging 40

Doctor Spin

DECEMBER 4, 2023

Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. The International Encyclopedia of Political Communication, 1–6.

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Social Media Media eBook Technology 52

Bad Pitch Blog

FEBRUARY 12, 2006

We scanned those pages for weeks before writing this. Finally, New Yorkers can get real insight into how to succeed in an extremely competitive town.” and Mason Cabot Investment, and Chris Travers, former producer of international TV news agency Visnews and director of Reuters TV business in North and South America.

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Pitching Real Estate Government Writing 40

PR 20/20

JULY 3, 2018

Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives. This particular form of artificial intelligence may one day have the potential to put many of my buddies out of a job,” she writes.

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Content Marketing Marketing Data Technology 40

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. the list goes on.

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Publicity Interviews Reputation Construction 100

Stephen Waddington

MARCH 15, 2021

Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

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Google Data Government Social Media 119

Communications Conversations

MARCH 22, 2018

One way I committed to doing this—writing a blog post a month around the topics highlighted on the #HeForeShe site. How to be a bit more even-keeled, for example. How to be more organized. How to think about things in a more process-oriented way. I cannot over-state how huge this was for me as an independent consultant.

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Meeting Construction Local Internal 51

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Construct buyer personas. Write data-driven content. Write email subject lines.

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Marketing Software eBook Technology 53

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

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Digital PR Industry Strategy Film 170

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

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Employee Internal International Corporate 40

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. If I’m still on a press list, how accurate is the rest of that list?

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Web Pitching Local Report 40

Maxim Behar

SEPTEMBER 23, 2022

This trait is not possessed by many people, but the more of us who try to unite whether in the family, whether at work, if you know how to unite and not to divide, and the more people with these qualities, the more the world will become better. This is, of course, a very fleeting display of the great sense of humor that everyone says she had.

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Government Course Meeting Newspapers 52