Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Give yourself iterative, constructive feedback. Other benefits of learning how to search correctly include: Improve your ability to self-edit. Increase your chances of finding trustworthy sites. Hone your research skills to find peer-reviewed sources.

Google 79

Google Reputation Analytics Industry 79

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? 4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally.

Marketing 65

Marketing Local Pitching Blogging 65

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult. Christopher S.

Analytics 60

Analytics Google How To System 60

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Cision

APRIL 25, 2016

What I appreciate about these recommendations is that they address universal pain points: why am I not getting the return on Facebook ads that I expect and how could I construct them better? Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook.

Facebook 120

Facebook Advertising Advertising Measurement 120

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. But what if your colleague is a machine?

Creativity 82

Creativity Enterprise Tools Training 82