PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers. Vice Presidents.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

DECEMBER 13, 2018

The Marketing AI Institute was created and is powered by PR 20/20. I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the Marketing Artificial Intelligence Conference (MAICON).

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers. Vice Presidents.

Conference 40

Conference Marketing Analytics Case Study 40

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Additionally , businesses should consider attending industry events and conferences, to network with industry professionals and generate leads.

Company 88

Company Corporate Product Launch Internal 88

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. Maximize content marketing ROI. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. . Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content. Give our services a try.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

PR 20/20

MARCH 2, 2023

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. PR pros don’t need to know about SEO. Say hi if you’re there!

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 123

Content Marketing B2B Marketing eBook 123

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” Ever since I met Lee at the 2008 PRSA International Conference, I’ve been blown away by not just how smart he is, but how kind and generous he is with his time and expertise.

Video 79

Video SEO Skype B2C 79

PR 20/20

DECEMBER 11, 2018

Marketing Hub’s Content Strategy. The latest recommendation among content marketing experts is to arrange your website’s content based on pillar pages and topic clusters , instead of just keywords. It can pull that data to make topic suggestions and give metrics that can help shape your SEO strategy.

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR 20/20

FEBRUARY 7, 2019

In particular, search engine optimization (SEO) is a big part of our approach. To deliver on that need, we are doing a lot on content side, which ties into our SEO strategy, too. To expand on our focus on SEO, it’s really about being intentional about our content. How did we impact pipeline?

Marketing 74

Marketing SEO Trade Shows Technology 74

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

PR 20/20

OCTOBER 24, 2017

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). PR takes on content and SEO duties. “PR

Survey 176

Survey Marketing B2B Study 176

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Did you miss this year’s Content Marketing World (or suffer from information overload)?

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 31, 2015

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Want your content to stand out? Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

PR 20/20

NOVEMBER 29, 2022

Marketing analytics reports (automation software dashboards, social, SEO, website). Website reviews (calls to action, content, design, landing pages, mobile compatibility, optimization). Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

JUNE 3, 2014

With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston. First and foremost, how do you define inbound marketing?

Marketing 91

Marketing Small Business Interviews Internal 91

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. He's also a world-leading web strategist, content marketer, author, and speaker. Just Who Are These Highly Productive World-Class Communicators?

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

FEBRUARY 8, 2018

Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81