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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?

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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Your content by comparison may take some time to vault itself into these hallowed positions. Do you quadruple your SEO budget? And by comparison, your own content isn't likely to oust them soon.

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The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Again, using the Endicia search phrase “FedEx vs. UPS vs. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No.

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? About the study.

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The Implications of the Growth of Social News

Cision

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles.

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Journalists step up their digital game

The Resolution Blog

As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Check out this this great campaign from Converse too.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60. There’s no mention of salary comparisons, which is a long-standing issue in PR. At the time of this writing, the company’s stock (TSX:QFOR) is trading at $4.74