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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? Influencer engagement. About the study.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136
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Weekly Roundup: Across The Pond And More

Waxing UnLyrical

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

SEO 42
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

By the way, the WSJ reporter on that byline used to write for PRWeek). Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. Indeed, I agree.

Agency 95
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190
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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics.