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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. In this post, I’ll show you exactly how.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks. See it here.”.

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Journalists step up their digital game

The Resolution Blog

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. We can be sure of seeing a change in how the media operate.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). It’s not exactly an apples-to-apples comparison but it’s enough to pay attention.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Local news and indy journalism more trusted. “I AI writes the editorial calendars.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.