Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s also very important to tap and train media spokespeople at the beginning of an engagement. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Leads to a reputation for thought leadership. b) Integrated marketing. 43 cents per click. A Word of Caution.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Stephen Waddington

NOVEMBER 19, 2017

The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of public relations. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions.

Publicity 164

Publicity Ethics Data Community 164