Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

NOVEMBER 19, 2017

Public relations in practice is evolving from media relations to influencer relations, and then from community management to social business. Each new form of media from Snapchat to YouTube, and Instagram to Twitter, has given rise to a new breed of influencers. . #15 Influencers: relationships versus reach.

Publicity 164

Publicity Ethics Data Community 164