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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. The most successful businesses?

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

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How to get the return on investment (ROI) from media monitoring

Onclusive

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

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Props Can Help a Message Sink In, or Sink the Message

PRSay

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said.

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How conflict can add news value to your brand’s story

Axia PR

Earn more news media coverage by pitching stories with conflict. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Everyone loves drama. Yes, even you.

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How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What were the new trends this year?