Prohibition
SEPTEMBER 29, 2023
It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?
Sword and the Script
JULY 30, 2019
Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Martech is not marketing. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before.
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Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
Sword and the Script
SEPTEMBER 11, 2018
It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example. That is the essence of content marketing and why PR and content marketing work best when working together.
Sword and the Script
DECEMBER 24, 2019
Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.
Sword and the Script
JANUARY 5, 2016
Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Related Content Worth Checking Out.
Cision
SEPTEMBER 23, 2015
This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Campaign or launch success comparisons. New partnerships / investors secured.
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