Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. That reporter never responded.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I mostly look for big news, whether for the company involved, the government, or just in general. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast.

Meeting 98

Meeting Energy Local Media 98

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started? So, I guess any of them.

Meeting 104

Meeting Media Journalism Interviews 104

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. For many startups, a funding round is the biggest news you’ll have in a while and shows why your company matters. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history?

Blogging 115

Blogging Software B2B Survey 115

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

Buchanan PR

MAY 3, 2024

If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content.

Writing 86

Writing Journalism Examples Advertising 86

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. How long have you been in journalism and how did you get started?

Meeting 89

Meeting Media Pitching Newspapers 89

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve sat in on calls with clients themselves, affording a glimpse into another company. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 76

Meeting Automotive Media Transportation 76

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Bianchi Biz Blog

MAY 20, 2024

I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. That’s a broad request, but it ended up being a lot of fun to track down and write.

Automotive 54

Automotive Engineering Meeting Media 54

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Describe the craziest or most fun story you have written.

Meeting 97

Meeting Automotive Media Journalism 97

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 149

Survey Software B2B Pitching 149

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Until next time! Critical Mention.

Media 162

Media Fashion Television Radio 162

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started?

Transportation 101

Transportation Meeting Newspapers Media 101

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Think about how much work that is: try writing a blog post every day – then add two more. The Wall Street Journal 80%. TechCrunch 85%.

Study 170

Study Communications Survey Pitching 170

Cision

JANUARY 17, 2018

Would you like to write about how blockchain is changing the jewelry business? I represent a company Flowr that … ” . A publicist says ‘I have to represent X company. Please write about them?’ Write about it.’”. A PR person should think like an assignment editor, not a publicist,” he said. “A

Pitching 215

Pitching Journalism Construction Writing 215

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Bianchi Biz Blog

SEPTEMBER 11, 2023

The trucking industry has experienced some challenges recently with lower freight volumes, a decrease in rates, and trucking companies exiting the industry altogether. I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. What story or stories are you most proud of?

Meeting 106

Meeting Media Travel Journalism 106

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. As always, click any image for higher resolution. >>>

Survey 96

Survey Industry Leadership Study 96

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. We hope you find this beneficial. Feel free to add your comments!

Ethics 97

Ethics Crisis Transportation Airlines 97

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Describe the craziest or most fun story you have written. It’s another to go and live it.

Meeting 87

Meeting Report Transportation Automotive 87

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Company Culture, Startup Stories, Exec Profiles. Ultimately, great stories drive PR and journalism.

Survey 195

Survey Journalism Agency Data 195

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Another area that they tend to focus on is media relations.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

JUNE 19, 2023

Why is there a disconnect between trucking companies and drivers concerning retention?” How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. How long have you been in journalism and how did you get started? I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing.

Meeting 84

Meeting Report Automotive Media 84

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146