Rock the Status Quo

DECEMBER 11, 2014

” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor.

Interviews 174

Interviews Real Estate Media Pitching 174

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

JUNE 13, 2017

But by the next meeting, the cast of characters has changed without notice. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They’re Too Focused on Internal Structure. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Brand perception audits. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Training 120

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. Whether you use Zoom, Microsoft Teams, GoToMeeting or Google Meet, learn to use the software. Get camera-ready.

Conference 196

Conference Video Software Privacy 196

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? What drew you to that company, in particular? He’s a runner.

Radio 167

Radio Journalism Interviews Energy 167

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. It’s also caused many companies to refocus their PR, marketing and communications plans. We are here to help companies navigate through this uncertainty.

Communications 88

Communications Case Study Conference Resources 88

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Public Relations Sydney

AUGUST 11, 2014

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.

Policies 57

Policies Examples Interviews Media 57

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Email or call discuss?

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

JANUARY 23, 2018

Want more: Read her recent PR Rock Star interview for ample reasons. Those are three pretty big and interesting companies here in the Twin Cities. Just one meeting. But again, based on the feel of that meeting, and what I know about Jim’s career and background, I know I could learn from him. Upside is too great.

Social Media 141

Social Media Media Marketing Leadership 141

Barokas

DECEMBER 5, 2019

But media expectations and budget reality are no joke. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. If you have a CEO who can slam dunk every interview, good for you. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR for Anyone

NOVEMBER 18, 2021

What do people think of when they hear your name or your company name. And if you love these videos and you’d love to learn more and chat and see if there’s any way that I could help you, just set up a call at ChatwithChristina.com and I look forward to meeting you. Color is not the only aspect of your brand.

Social Media 130

Social Media How To Brand Branding 130

Barokas

JANUARY 9, 2019

But media expectations and budget realities are no joke. Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. If you have a CEO who can slam dunk every interview, good for you. To me, expectations vs. reality memes are one of the funniest forms of comedy.

Strategy 60

Strategy Media Pinterest Storytelling 60

wiredPRworks

NOVEMBER 11, 2016

And, here's a quick transcript from my interview via the site. Most people are concerned with their social media follower count, but the fact is that it’s actually the engagement and not the number of followers that counts most. View all shows—including free downloadable resources—at InfluenceProsPodcast.com.

How To 63

How To Brand Branding Local 63

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

NOVEMBER 20, 2017

It’s an annual event held each January at a brewery in downtown Minneapolis, and it gives me a great chance to reconnect with old friends and meet new WSU alumni. Let’s meet Katlyn! Working for a midsized company, my role is very broad and keeps me learning and adapting every single day. People like Katlyn Bourget.

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Meeting Social Media Employee Pinterest 0