Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. 45% of employers use search engines to research job candidates. The best way to have a good online reputation is to have a good offline reputation.

Privacy 66

Privacy Reputation Google Engineering 66

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 100

Crisis How To Crisis Management Exercises 100

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

David PR Group

OCTOBER 9, 2014

Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. Fairly recent updates to its search process have sent many companies scrambling to replace web traffic. Now, I’m not saying that publishing good content eliminates the need for search engine optimization.

SEO 94

SEO Google Storytelling Writing 94

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MARCH 22, 2016

His company has previously conducted PR firm billable hour survey research for the larger agencies. This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now. Profitability and PR Pricing Evolution.

Survey 60

Survey System Trends Small Business 60

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Greater reach but also a potential reputation issue. Get up to date here. The results?

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. To find out more about how these features can fit into your workflow, get in touch with us here.

Brand 78

Brand Branding Comparison Measurement 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

Instead of allocating substantial resources to develop and market original content, companies can capitalize on existing news stories and ride the wave of public interest without requiring extensive financial commitments. SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO).

Ethics 103

Ethics Trends Social Media SEO 103

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. Improving their brand awareness and reputation. For clients, there are myriad ways Digital PR can help their website.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. Distribution is effected by web crawlers and search engines." In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

JUNE 23, 2021

And as a company, what we’ve done at Kivvit is we’ve done a couple of things really important. I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It doesn’t work that way. That would make it too easy.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 26, 2017

People who reach your company through these organic channels know what to expect from the brand, which shortens the conversation and lets you focus on the final conversion. If your brand is a ruler, you can build strong awareness by taking stances on issues and causes that align with your company values. The Jester. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180