ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes.

Brand 185

Brand Branding Marketing Wireless 185

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. You’d definitely be in good company — AMEC is the world’s largest media intelligence and insights professional organization for professionals who provide media evaluation and communication research.

Conference 58

Conference Content Marketing Community Education 58

wiredPRworks

FEBRUARY 14, 2022

From full-time editor for a big 5 publishing company, to book-buyer and curator for a major bookstore, to now-owner of her own publishing company and Chicago’s only Black-woman owned brick and mortar bookstore, she’s managed to do exactly that! About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. You are worthy of a raise if your work has helped the company gain a return on investment. Huffington Post, Glassdoor.com , Elite Daily, Fast Company, among others.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” This company sells children’s furniture and swing sets.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Breakfast Club

AUGUST 3, 2014

“It is better to be alone than in bad company.” – George Washington, 1st President of the United States (1789–1797). He recognized the company you keep is a direct reflection of you as an individual which is something many brands are dealing with today, especially with the pressure of social media and real-time sharing.

Reputation 68

Reputation Education Instagram Social Media 68

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Companies are recognizing the value of working together to combat cyberthreats.

Education 111

Education Employee Measurement Agency 111

Bad Pitch Blog

NOVEMBER 29, 2009

At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Company Research: Demonstrate understanding of its core business. Are you prepared?

Interviews 43

Interviews Crisis Management Facebook Media Training 43

David PR Group

MARCH 3, 2017

The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. We know that cyber criminals target organizations with hacking efforts and denial of service attacks, and in some cases companies get infiltrated as the bad guys find ways around firewalls and cyber-defenses.

Reputation 40

Reputation Mobile Training Conference 40

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Company stability and reputation are also key to a business purchase. Industry thought leadership is a differentiator. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it.

Policies 71

Policies Social Media Media Privacy 71

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78