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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

This bodes well for PR professionals who focus in employee and community relations. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. But in 2022, employee engagement will be the new recruitment.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

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3 Tips for Pulling Off a Viral Event, According to the Founder of the Fraud Street Run

Solo PR Pro

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. Though Jeff does have a marketing background — he works in web development at a local university — this was by no means a planned marketing campaign. We want to hear from you!

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Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

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Casting the future: Our predictions and trends for 2024

NewsWhip

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again. And that’s the key point.

Trends 78
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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Get Inspired by These 3 Content Marketing Innovators

Cision

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.