Remove Community Remove Ethics Remove Leadership Remove Storytelling
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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? Keep it ethical. If so, how?

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Beauty brands need to integrate sustainability into their narratives, and PR plays a crucial role in communicating these efforts in an effective way to an audience. PR can highlight these engaging moments through media coverage.

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The Power of Corporate Communications in the Beauty and Wellness Industry

5W PR

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Transparent and authentic communication builds credibility and fosters a positive brand image. Social media engagement builds a sense of community and fosters a loyal customer base.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Stacey Miller , Vice President, Communications, Auto Care Association. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News). 2020 JOTW Communications Survey.

Survey 129
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94
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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 258
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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.