Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. When ideating larger campaigns, we will need to think more than ever about creating an integrated experience. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 40

Nonprofit Viral Social Media Resources 40

Karen Freberg

OCTOBER 18, 2018

Digital literacy is everywhere – this is definitely a key area that Adobe wants to embrace and work towards helping address this across the different areas and industries. We have to become “fluent” in many different aspects when it comes to digital and social media. Digital Literacy. Becoming fluent.

Education 56

Education Creativity Video Tools 56

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Doing something unexpected. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Cision

OCTOBER 16, 2017

So, that’s an area of strategic value that I think communicators can think about. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. And one of the sub-trends is online communities. Lauren: Yes. Lauren: Drivers, yeah.

Trends 78

Trends Brand Branding Reddit 78

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. And now we will talk about social media. Talking Points.

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? A good video camera is definitely important, but don’t break the bank for one.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Thanks so much for stopping by WUL!

Policies 86

Policies Twitter Facebook Writing 86

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52