Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

HMA Public Relations

DECEMBER 16, 2020

MENU: The menu will include a tutorial about how to prepare the perfect classic Negroni and charcuterie board. Life skills programs help members strengthen independent living skills, with an emphasis on money management, functional literacy, social skills, and safe community access.

Corporate 40

Corporate Training Transportation Nonprofit 40

Stephen Waddington

FEBRUARY 24, 2019

How to make a podcast Have you listened to the February edition of the #FuturePRoof podcast by Sarah and I yet? We’re frequently asked how to make a podcast. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews.

Skype 61

Skype Facebook Sports Interviews 61

Rock the Status Quo

SEPTEMBER 3, 2014

Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. Knowing this, most still aren’t training the talent they already have in-house. I have a few ideas on why these things are true, and how you can benefit as a PR pro. Just don’t wait for someone to train you.

Agency 188

Agency SEO Advertising Advertising 188

PR 20/20

NOVEMBER 30, 2022

What are our plans to augment the team through more advanced internal training or staff changes? Also, consider where you can make training mandatory. Invest in technologies that offer training to help employees onboard seamlessly. Customer service? How many active qualified leads are in the existing pipeline?

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Nothing says, “I care more about money than customer service” than that.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Read All About It!

Social Media 58

Social Media Customer Service Media Tourism 58

Prohibition

DECEMBER 17, 2021

In times of crisis, crisis communication plans serve as blueprints for the organisation, allowing it to respond quickly and effectively. It is an emergency plan that covers communication and prevention of future disasters, as well as preparing ahead for and negotiating crisis events. How to create a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. They must start to be seen as the go-to people for expert advice and counsel, and the people who know how to produce a great content-led campaign. Service Offerings. In my experience, mass-organised training courses for digital and social media are largely pointless.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Create a community of your best advocates. Hope you all are having a great day!

Social Media 43

Social Media Media Community Sports 43

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Now from there, the question is, how’s that risk perceived? It comes down to every customer service interaction. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

APRIL 8, 2015

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

AUGUST 25, 2010

.&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. Image: rubyblossom. Creative Commons To Love Yet Not OK.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 28, 2010

To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

Social Media 61

Social Media Media Crisis Energy 61

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. How to create a crisis management plan. How to establish an effective crisis management team. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. People like Trushar Barot who sources and verifies user generated content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How and where can your consumer touch your brand? They listen a LOT. Then they plan. And talk they do. – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. How much time do you spend “managing&# ATT_Fake_PR? Yes, I wanted to cause a ruckus, I suppose. But as with any writing project, it’s better to write about what you know.

Wireless 74

Wireless Twitter Writing Measurement 74