PRSay

SEPTEMBER 1, 2017

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. In those situations, communication skills alone are insufficient for making a strong argument or “business case” for doing the right thing. 2009; Ragas, Uysal & Culp, 2015).

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. Demonstrate Research. ” Want to improve your pitching skills? Don’t do this!

Pitching 275

Pitching Public Affairs Report Guidelines 275

PRSay

SEPTEMBER 8, 2016

After a 27 year Navy career, with 21 of those years as a navy public affairs officer, I was very secure in my abilities as a practicing PA professional. Like everyone else, I had built my box in a fashion to make me successful in the segment of public relations (public affairs) I had become accustomed to.

Public Affairs 60

Public Affairs Study Fashion Course 60

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

PRSay

JULY 26, 2017

“I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I Part of me thought it was going to be too hard, but I sat through a few webinars and was determined to earn it.”. APR+M, teaches public relations full time at the University of Wisconsin – Whitewater.

Study 126

Study Public Affairs Software Nonprofit 126

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. But why can’t they accurately prove the value of their efforts?

Measurement 40

Measurement Banking Public Affairs Strategy 40

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education.

Creativity 40

Creativity Public Affairs Policies Survey 40

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The post Is AI a threat or benefit to marketers and communicators? Linda summed it up well, cautioning, “Don’t send a pitch written by anyone but you.”

Communications 97

Communications Marketing Pitching Technology 97

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Communicators can be verbose, and we sometimes layer in too much irrelevant information.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Here are five tactics you can adapt today to improve your grassroots communication and make your message heard: 1.

Mobile 159

Mobile Public Affairs Infographics Government 159

NewsWhip

JUNE 23, 2021

Watch webinar. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Read transcript. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

NewsWhip

APRIL 14, 2021

Watch webinar. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And prior to that, working with the health communication group at the CDC, with the National Center for Immunization and Respiratory Diseases. Read transcript.

Analytics 78

Analytics Data Crisis Reputation 78

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. Join Michael Smart’s webinar on Feb. Want to learn the new rules of media pitching? Second, be intellectually curious.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

PRSay

SEPTEMBER 22, 2017

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. As described in the PRSA Code of Ethics, fairness means “we deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public.

Ethics 77

Ethics Public Affairs Reputation Education 77