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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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A Challenging Road to Accreditation???

PRSay

“I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I Part of me thought it was going to be too hard, but I sat through a few webinars and was determined to earn it.”. APR+M, teaches public relations full time at the University of Wisconsin – Whitewater.

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Creative New Business Development – Providing Value Through Research

Solo PR Pro

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education.