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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I encourage my students to participate as often as possible and to offer their own insights and am pleased to say that I almost always have at least one or two who take advantage of this opportunity to add to their own knowledge base. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL).

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Behind the Headlines With Laura Braden Quigley


Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?


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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise.

SEO 184
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

After my years of experience in PR and communications, I felt this was something that had to happen and it had to be Indigenous-founded and supported. This member-based organization will provide workshops and add that cultural context that’s missing from the larger conversation of PR communication professionals.

Ethics 85
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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Communications Arts. The post SHIFT Shares: Websites to Help You Stay Smart appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. As you can see, the responses ranged from Bloomberg to BuzzFeed. Brandchannel. BrandSavant.

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In the PR World, Technical Writers Need Apply

Shift Communications

Thanks to technical writers’ ability to communicate technical functionality clearly and accurately, users can autonomously navigate a new product without having to reach out for assistance from support. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The Service Hub conversation forwarding allows users to move a conversation between inboxes to better hand off and communicate with customers on specific issues. Multi-language knowledge base.