Communications and Knowledge Base - Public Relations Today

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

SEPTEMBER 12, 2018

I encourage my students to participate as often as possible and to offer their own insights and am pleased to say that I almost always have at least one or two who take advantage of this opportunity to add to their own knowledge base. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL).

Ethics

Ethics Guidelines Publicity Knowledge Base

Behind the Headlines With Laura Braden Quigley

Cision

NOVEMBER 3, 2016

Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?

Social Media

Social Media Communications Brand Branding

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise.

SEO

SEO Case Study Video Film

Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

FEBRUARY 20, 2023

After my years of experience in PR and communications, I felt this was something that had to happen and it had to be Indigenous-founded and supported. This member-based organization will provide workshops and add that cultural context that’s missing from the larger conversation of PR communication professionals.

Ethics

Ethics Community Conference Publicity

SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

NOVEMBER 12, 2014

Check them out below and start building up your knowledge base. Communications Arts. The post SHIFT Shares: Websites to Help You Stay Smart appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. As you can see, the responses ranged from Bloomberg to BuzzFeed. Brandchannel. BrandSavant.

Social Media

Social Media Agency Blogging Knowledge Base

In the PR World, Technical Writers Need Apply

Shift Communications

NOVEMBER 14, 2017

Thanks to technical writers’ ability to communicate technical functionality clearly and accurately, users can autonomously navigate a new product without having to reach out for assistance from support. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide.

Creativity

Creativity Writing Engineering Knowledge Base

INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The Service Hub conversation forwarding allows users to move a conversation between inboxes to better hand off and communicate with customers on specific issues. Multi-language knowledge base.

Enterprise

Enterprise Conference Knowledge Base Report

5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

PR 20/20

DECEMBER 5, 2022

Service Hub : Designed to deliver unmatched customer experiences, Service Hub includes various helpful tools, such as a shared inbox, help desk automation, knowledge base functionality, customer feedback, custom surveys, reporting, ticketing, and more. CMS Hub : CMS Hub enables users to host their websites on HubSpot.

How To

How To Tools Strategy Marketing

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

MARCH 27, 2019

Split testing subject lines remain the most effective way to gauge how well you communicate with the target niche. You can also use these metrics as a crisis management tool to prevent or mitigate a communications crisis and protect your brand’s reputation and credibility. Social Media. You can connect with her on Facebook.

Strategy

Strategy Marketing Social Media SEO

10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

SEPTEMBER 16, 2020

These could be for both internal and external communications. Get more information about predictive lead scoring from HubSpot's Knowledge Base. This strategy should include sample email templates for business development representatives, and workflows aligned with behavior or demographic data. Be Smart About Your Data.

Strategy

Strategy Marketing Data Report

PR in the age of Artificial Intelligence

Presspage

SEPTEMBER 19, 2017

Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. Whether machines will replace humans in the workforce is a topic that dominates the cultural and economic zeitgeist in 2017.

Creativity

Creativity Publicity Software Knowledge Base

4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

SEPTEMBER 15, 2014

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. In fact, I’ve heard from many people that Summit is the best digital event in the Upper Midwest. Back to the sell job–because I want you to go!

Knowledge Base

Knowledge Base Writing Community Marketing

Relationship advice for PR practitioners

PR Conversations

OCTOBER 12, 2011

But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually beneficial relationships. Rhetoric rules rather than dialogic communications.

Publicity

Publicity Communications Newspapers Writing

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

NOVEMBER 21, 2017

By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Following the right people will give you exposure to specific majors and careers.

Social Media

Social Media Media LinkedIn Twitter

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

OCTOBER 2, 2017

Help customers help themselves with a native knowledge base. How do you prefer to communicate with your friends and family? Organizations will be able to use the Customer Hub for messaging (aka Conversations , which we’ll mention again below), service tickets, ticket escalation, and more. Automate customer testimonial gathering.

Facebook

Facebook SEO Instagram Marketing

BuzzStream, GDPR, and You

Buzzstream

MAY 23, 2018

For example, if one of your third party data processors uses a tool to communicate with you in app, if that tool leverages your personal information, that in-app communication tool is considered a sub-processor. We’ve added a document covering GDPR in more detail in our knowledge base.

Privacy

Privacy Data Tools Policies

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

JULY 6, 2020

This certification course consists of six lessons that discuss customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback. Service Hub Software Certification : The Service Hub Software Certification demonstrates your ability to execute an inbound service strategy using HubSpot's Service Hub.

Training

Training How To Agency Course

How to Create Your Content Strategy From Scratch

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy

Strategy How To Content Marketing Brand

Public Relations Today

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Behind the Headlines With Laura Braden Quigley

Trending Sources

6 Benefits Of Long-Form PR Content

Acting Ethically Means Going Beyond Performative Action – Candace Hamana

SHIFT Shares: Websites to Help You Stay Smart

In the PR World, Technical Writers Need Apply

INBOUND Recap: Introducing HubSpot’s Latest Product Updates

5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

Niche Marketing: 5 Tips to Leverage Your Content Strategy

10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR in the age of Artificial Intelligence

4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Relationship advice for PR practitioners

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

BuzzStream, GDPR, and You

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

How to Create Your Content Strategy From Scratch

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