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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

They can tailor their communication strategy to meet the unique needs of each client, which can result in more effective campaigns and better outcomes. Expertise Hiring a PR Freelancer can provide access to their expertise, allowing you to benefit from their knowledge and experience in the PR industry.

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In the PR World, Technical Writers Need Apply

Shift Communications

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy.

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. When you want to tap into your creative side. Communications Arts. The post SHIFT Shares: Websites to Help You Stay Smart appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Brandchannel. BrandSavant. Copyblogger.

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PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. ” In the PR professionals world this would encompass devising communications strategies, building relationships with journalists, and producing content.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. How are you using it, Michelle?

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