PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

APRIL 14, 2016

We listen to learn, understand, and be able to better serve our clients in diverse industries, from technology and design, to food and beverage, and 3D printing. We appreciate the brilliance of simple storytelling, and draw lessons on how the best podcasts employ drama, suspense, surprise, and curiosity to tell stories. Taking Stock.

Radio 120

Radio Interviews Storytelling Technology 120

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling 45

Storytelling Data B2C B2B 45

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. A lot of nervousness—not so much. Very funny.

Education 170

Education Training Media Training Interviews 170

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. By effectively communicating the key selling points and value proposition, businesses can capture the attention and interest of potential customers. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Planning content in advance brings challenges, but savvy communicators still keep a framework in place. First steps. Different kinds of content.

Pitching 136

Pitching Interviews Video Report 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Digital and interactive media have largely displaced print. If you have a CEO who can slam dunk every interview, good for you. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

FEBRUARY 18, 2016

Without a strong relationship with your audience, you won’t be able to communicate effectively. In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time.

Storytelling 120

Storytelling Video Local Measurement 120

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Both journalists and communication professionals tell stories. It’s all storytelling. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

JANUARY 8, 2019

Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Makeup artists grow followings on Instagram and are then interviewed for major magazines. The result?

Brand 74

Brand Branding Instagram Fashion 74

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second In an interview with a former leader at BuzzFeed with Google, a millennial himself, said that “putting a little money behind your ads go a long way.”

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. The Communication Diva Podcast. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. And so it is with great pleasure, I bring you another edition of the Off Script interviews series.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

Newspapers 60

Newspapers Print Instagram Twitter 60

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. The show covers PR specifically , from a business communications perspective, quite often. The show covers all the news highlights you’d expect of any morning news program – those important national stories of which any good PR pro ought to be aware.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JULY 31, 2019

No matter why you’re reading this, these thirteen alphabetically listed terms should help you communicate across the divide. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. So let’s get started! Call to action (CTA). Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111