Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. She remains convinced that public relations professionals can positively change the world with facts and aspirational messaging.

Communications 98

Communications Crisis Social Media Storytelling 98

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. And, share externally on all social media platforms and other communications channels. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 86

Public Affairs Communications Radio Television 86

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. I was on the ground for 30 days and we achieved great success landing stories in major media markets and top-tier publications. Did he find that laptop? I don’t know.

Communications 154

Communications Internal International Local 154

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. ” — Stella Low, vice president of communications, Dell. Natan Edelsburg, COO, MuckRack.

Conference 109

Conference Internal International Storytelling 109

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. He spent 13 years as a senior communications manager at Sellafield leaving to join a charity in January 2021. I’d been the company’s first ever communications lead for equality, diversity and inclusion. Karl Connor. You might have read it.

Storytelling 147

Storytelling Local Case Study Television 147

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. It’s a period when the role of the communication function was elevated within every organisation. This is the legacy of COVID-19 for corporate communications.

Corporate 113

Corporate Communications Government Crisis 113

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

FEBRUARY 21, 2023

An early piece Melton wrote about a young soldier was rejected for publication. He later realized that he preferred public relations to journalism. Melton earned a master’s degree in public relations from Georgetown University. “I He goes out in the field with frontline infantrymen and tells their stories. That was my job.”

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Our list grew, but included: We’re journalists and storytellers. We’re diplomats.

Communications 94

Communications Internal International Travel 94

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Trade allow more in-depth storytelling. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

OCTOBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more.

Storytelling 150

Storytelling Internal International Report 150

Ishmael's Corner

DECEMBER 4, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Advocating for the PR Profession at Wenzhou-Kean University in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 122

Storytelling Training Internal International 122

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 133

Survey Communications Measurement Internal 133

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Cultural sensitivity Culture plays a significant role in shaping beauty standards, preferences, and communication norms.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. John Elsasser is the publications director at PRSA. Personal stories.

Conference 97

Conference Internal International Travel 97

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. Storytelling. “In Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

PR in High Definition

APRIL 27, 2023

Before creating any kind of communications strategy, you must understand the current sentiment of your workforce. Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal. Step 3: How do you measure up?

Employee 62

Employee Communications Reputation Measurement 62

PRSay

NOVEMBER 7, 2019

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Air Force, where he spent most of his career in public affairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in public affairs. My 94-year-old grandfather, C.B. Do you agree?

Public Affairs 150

Public Affairs Publicity Newspapers Storytelling 150

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. On the other hand, if there’s an internal problem, the agency needs to know about it and to prepare for any negative impact. At the end of the day, you want to hire an agency team you trust.

Agency 310

Agency Measurement Meeting Reputation 310

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

Employee 77

Employee Automotive Storytelling Internal 77

The Hoffman Agency

JUNE 1, 2021

Having to dive deep into the world of semiconductors without any prior knowledge was a bit overwhelming at first, but the best piece of advice I was given was that as PR professionals, it’s not our job to be the tech experts – our job is to communicate clearly and effectively to the public.

Storytelling 36

Storytelling Writing Internal International 36