Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. But, this is a crucial aspect of effectively managing PR coverage.

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How To Tools Analytics Reddit 195

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Survey Corporate Communications Financial 81

The Stalwart Blog

JANUARY 9, 2018

Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. Go through some dry runs with trained communication professionals that will equip you for the tough questions by media and other entities. In fact, many never make headlines.

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Crisis Reddit Guidelines Instagram 68

NewsWhip

FEBRUARY 19, 2021

So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem? These are smart professionals, with excellent judgement and crisis context. Put yourself in the shoes of the team charged with managing this crisis. Others are not adapting and don’t feel they need to do so.

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Reputation Social Media Reddit Media 88

NewsWhip

OCTOBER 19, 2021

1 – Create a crisis dashboard to see all media coverage in one place. To get an instant overview, Greg should use Spike to develop a crisis dashboard that displays all content mentioning anything to do with “Kendall Roy”. So here’s a few ways NewsWhip could help cousin Greg. .

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Media Reddit Crisis YouTube 145

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. Predictive Crisis Management . Predictive engagement data becomes even more useful for reporters and communicators when combined with other information. Predictive Alerts.

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Media Data Reddit Crisis 88

NewsWhip

DECEMBER 24, 2020

Understand public perception and discover emerging stories with Reddit Monitoring. Crisis Dashboard to give you a complete and real-time view of any crisis or event. Alerts are one of the most powerful features that communications professionals use in NewsWhip. Rounding up NewsWhip product improvements in 2020.

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Reddit Data Crisis Trends 78

Cision

JUNE 8, 2016

If there’s one overlying lesson to be learned from this year’s festival, a detailed crisis communication plan that leverages real-time tactics is necessary for any event taking place outdoors. With Cision’s award-winning software, you’ll get all the insights needed to make the right decisions during an unavoidable crisis.

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Local Reddit Crisis Communications Crisis 120

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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LinkedIn Crisis Viral Banking 67

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Cision

OCTOBER 12, 2015

This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. So what can communications professionals and marketers do to mitigate the impact of this change? Why Twitter is discontinuing share counts. Measurement and migration.

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Twitter Measurement Reddit Data 120

NewsWhip

NOVEMBER 11, 2021

That shows you the Timeline of public and media interest, and you can add content feeds of articles published on the web, posts from social networks such as Twitter, Facebook, Reddit, Instagram, and YouTube, and leaderboards of the websites, journalists, and subreddits that mention your brand. Here’s how that looks: Reporting on your crisis.

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Reputation Brand Branding Reddit 78

NewsWhip

JULY 20, 2022

This then enables you to take effective action and deploy rapid communication in controlling the narrative. Whether it’s a Twitter thread or a Reddit community, brands will know what the world is saying about them in real time, or what they were saying during a specified time period.

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Media Reddit Reputation Web 78

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

You know there will be some kind of crisis, and with the right data you won’t let it go to waste. Although, we did learn a few years ago that for those in a crisis it can definitely help make better decisions. (See See “ Yes, You Can Use Artificial Intelligence to Predict a Crisis.”) Waste won’t be tolerated in 2023.

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Measurement Analytics Data Reddit 40

PR in High Definition

AUGUST 29, 2017

Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage. Squashing fake news is much like reacting to a crisis for your brand.

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Reputation Brand Branding Reddit 54

PR in High Definition

JUNE 29, 2021

I was reminded of the power of one recently as we watched the Fastly crisis unfold. Dozens of websites were down including Amazon, The Guardian, Reddit and even the UK government website. One person, one move, one potential crisis. Have changes been communicated well? Are staff on the same page as the leadership teams?

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Reputation Reddit Crisis Film 62

Stephen Waddington

NOVEMBER 5, 2020

It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. You can quickly see how it's possible to get insight and how this could be used to inform a communication or content strategy. It has applications for profile, reputation and crisis communications.

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Google Reddit Comparison Trends 124

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet. The classics as a source. Here’s one such case. Content marketing is PR.

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Content Marketing Reddit Crisis Case Study 60